Qwilr 10x'd qualified sign-ups and doubled SEO traffic in 4 months
Content was in technical debt and SEO needed structure. 12 months later, 2x traffic and 10x qualified blog sign-ups.
10x
180%
2x
"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
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Qwilr 10x'd qualified sign-ups and doubled SEO traffic in 4 months
About Qwilr
Qwilr is a modern sales proposal solution used by thousands of teams around the world.
Challenge
Brendan, Head of Growth Marketing, had been in the role for three to four months when he started looking for external SEO support. Qwilr was already seeing some results from SEO, but they wanted to scale up. They had a new view on what their SEO strategy needed to look like, but didn't have someone in the details across what other SaaS companies were doing when it comes to SEO.
There was also a lot of existing content sitting in technical debt. The foundation needed work before they could scale.
How They Found Scalerrs
There was a natural fit between how Qwilr was thinking about SEO growth and how Scalerrs operates. The engagement started with an SEO strategy and has since expanded into link building, content workflow management, and technical opportunity identification.
Qwilr has been working with Scalerrs for 12 months.
Strategy
We dived into Qwilr's ICP and mapped out their highest-intent keywords. From that, we built a strategy focused on the terms that mattered most for pipeline, not just traffic.
SEO
The first few months were focused purely on strategy. Qwilr had a lot of content in technical debt, so before scaling anything, there was a significant amount of pruning and restructuring to get things in a good place.
From there, we mapped out Qwilr's highest-intent keywords, narrowed down on their ICP, and built a strategy around the terms that mattered most for pipeline. Brandon noted that alignment on ICP and keyword priorities happened quickly, which isn't always the case with agency partners.
Content
Content was restructured around Qwilr's ICP and the terms their buyers search during the buying process. The blog became a direct contributor to qualified sign-ups, not just a traffic channel.
Articles we wrote for Qwilr:
Link Building
Once the SEO foundation was in place, we brought in link building to scale up the effort. We used an ABC link building approach, which is common and effective for SaaS brands, to power up Qwilr's most important pages and increase their visibility on Google. We also maximized their presence in third-party listicles.
Results
In 12 months:
- Close to 2x traffic growth in 4 months
- 9-10x qualified sign-ups from the blog
- Improved quality of leads coming through organic
Qwilr scaled from a solid SEO base to 2x traffic and 10x qualified blog sign-ups, with leads that actually convert. If you're sitting on content that isn't pulling its weight, we've probably seen your situation before. Let's talk - book a call with Scalerrs.
10x
180%
2x
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
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"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. But you guys at Scalerrs have done a really good job not just doing the work so we come up in AI search, but showing us why."
"Organic and AI search became the #1 and #2 ways people discover Qrvey. Qrvey now ranks #3 in AI search brand visibility, behind only Sisense and Tableau, with ~2,836 mentions across LLMs."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
