AutoRFP hit 1,300+ mentions from ChatGPT, Perplexity & Claude and saw 2x AI-driven inbound
AutoRFP had early traction in AI search but no way to scale it. In 3 months, we got them cited across the sources LLMs trust. Now they rank #3 position AI rank with 2,116 AI mentions on key prompts tracked.
1,412 to 6,710
#3
2,116
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
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AutoRFP hit 1,300+ mentions from ChatGPT, Perplexity & Claude and saw 2x AI-driven inbound
About AutoRFP
AutoRFP is an AI-native RFP software platform built for technology, healthcare, and financial services companies. They help teams respond to RFPs, security questionnaires, and due diligence requests in a fraction of the time using AI.
They operate in a highly specific category, selling into enterprise and government-facing teams where the buying process is very complex.
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Challenge
AutoRFP is an early-stage company growing quickly, tripling revenue year over year. But their marketing team was lean: effectively Rob (Demand Gen/RevOps) and Japer (CEO) splitting time across multiple functions.
Organic search had already been a key growth channel. They were ranking well for core, high-intent keywords like “AI RFP software.”
But growth was uneven.
They struggled to expand beyond those core terms into:
- Mid-funnel keywords
- Broader category terms like “RFP software”
- High-volume, competitive search terms
At the same time, they had started experimenting with AI search early in 2025. They saw early signals, but didn’t have the structure or bandwidth to scale it.
They needed more coverage across the full funnel, a structured approach to SEO and a way to double down on AI search before it became saturated.
How They Found Scalerrs
The team evaluated multiple agencies. What stood out was Scalerrs’ early focus on AI search and LLM visibility.
AutoRFP had already started investing in this area. They needed a partner who has solid playbooks on how to show up in AI search, get more brand mentions than competitors and ensure that LLMs position them accurately.
Scalerrs fit their expectations and they started working together in September 2025.
Strategy
First, we dived deep into AutoRFP’s ICP. They were enterprise teams dealing with RFPs, DDQs, and security questionnaires. The content had to speak that language or it wouldn't convert.
From that foundation, we mapped out AutoRFP's golden keywords: the high-intent commercial terms their buyers search when they're actively evaluating solutions. Then we built a SEO and AI search strategy around them
- On the SEO side, we went after every high-value category term we could own on SERP (starting with BOFU keywords)
- On the AI search side, we reverse-engineered exactly what sources AI models pull from when a buyer types a prompt. Reddit threads, blogs, review sites—every source citing our target keywords. Then we created content across those channels targeting the core keywords.
Since LLMs pull from the same content ranking on Google, every keyword we ranked for on Google would feed AI search at the same time.
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Content
AutoRFP already had strong footing on a few core keywords. But they struggled to rank for high-volume, competitive, non-branded broader top of funnel and middle of funnel keywords like "RFP software" and "DDQ software". So we wrote content targeting those specific keywords.
The ICP was nuanced, a technical audience with a low tolerance for generic content. But Scalerrs got up to speed fast and understood the ICP without any hand-holding.
We wrote blogs that answered the exact questions AutoRFP’s buyers had, but we also structured them to hit what LLMs specifically look for: comparison content, table formats, real reviews, and real case studies.
Some blogs we wrote for AutoRFP:
- How to Find More RFPs & Win Them in 2026? Tips & Checklist
- The Best 2026 RFP Response Template
- Responsive (Previously RFPIO) Pricing: Is It Worth It & Alternatives
- 5 Best Iris AI Alternatives and Competitors in 2026
- 7 Best RevOps tools & Software for 2026: Features, Pricing & Reviews
- Loopio Review 2025: Real User Feedback from 610+ Reviews
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AI Search
AutoRFP had already started building for LLM visibility in February 2025. But we came in and scaled it so AutoRFP shows up consistently across AI tools like ChatGPT, Perplexity, and Claude.
As a result, we saw 2x increase in-bound leads since September, with users saying they found AutoRFP through AI tools.
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We took an omni-channel approach with Reddit, targeting threads ranking for AutoRFP’s core category terms. We used employee accounts, joined discussions happening in their vertical, and provided genuine value before mentioning the product.
As a result, we saw an increase in:
- Google rankings, since Reddit threads rank higher in search results.
- AI search visibility, since LLMs frequently pull from Reddit threads when answering questions
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Link Building
AutoRFP had a separate link building agency but it only made sense to bring the entire SEO workflow under one roof. Because we also run the SEO strategy and content, every link placement was connected to a specific page, a specific keyword, and a specific ranking goal.
We built links from high-authority, relevant domains like Breakcold, Concord, Lyzr, CultureMonkey, Luzmo and more.
Results
Since working with Scalerrs, AutoRFP saw:
- 2x growth in AI search self-attribution
- 3x growth in organic search since September 2025
- 76+ new keywords entering position 1-10 in 3 months
- 212+ new keywords added in 3 months
- AutoRFP ranks #3 in AI search brand visibility across all AI models
- 2nd highest cited domain across LLMs for key prompts being tracked
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1,412 to 6,710
#3
2,116
What our clients say about us
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68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
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"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. But you guys at Scalerrs have done a really good job not just doing the work so we come up in AI search, but showing us why."
"Organic and AI search became the #1 and #2 ways people discover Qrvey. Qrvey now ranks #3 in AI search brand visibility, behind only Sisense and Tableau, with ~2,836 mentions across LLMs."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
