Operandio grew organic clicks by 200% across 4 global markets in 2 years
Before working with Scalerrs, Operandio struggled to build visibility across a fragmented, multi-vertical market. Now they get consistent inbound inquiries attributing to both organic and AI search.
200%
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"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
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Operandio grew organic clicks by 200% across 4 global markets in 2 years
About Operandio
Operandio is a B2B SaaS platform helping franchise and multi-site businesses manage operations, compliance, and training as they grow.
They work across industries like hospitality, QSR, and service franchises, and operate globally across Australia, New Zealand, North America, and expanding into the UK.
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Challenges
Operandio operates in a niche vertical, but their buyers aren’t limited to one market.
They work across varied industries like hospitality, QSR, and franchise businesses, which means their customers search in very different ways depending on their context.
That made it difficult to figure out the right terms that were specific enough to bring in meaningful traffic as well as broad enough to capture the full market.
At the same time, search behaviour was starting to shift. Google was still a key channel, but more buyers were beginning to discover tools through AI search as well.
Operandio needed to build visibility across both.
That’s when Adem Hyssoli, GM of Operations at Operandio, brought Scalerrs on board in 2024 to help build out their organic strategy.
Strategy
We started by getting deep on Operandio's buyers — operators managing compliance and training across multiple sites. For a platform this horizontal, generic keyword targeting doesn't work. Every piece of the strategy had to be tied to a specific market and a specific buyer problem.
From that foundation, we built an SEO and AEO strategy.
In the beginning, the focus was on Google. So we identified the right keywords across Operandio’s core markets and built visibility there.
But as search behaviour started to shift, we layered in AI visibility so Operandio could show up in platforms like ChatGPT, Claude, and Perplexity as well.
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Content
Operandio's buyers are operations leaders who know their industry well and have no patience for surface-level content.
So, we built in-depth content around the exact problems they face: how to standardise operations, manage teams at scale, and stay compliant across sites.
We also mapped how competitors position themselves in each market, and used that to sharpen how Operandio shows up.
In fact, Adam mentioned that some of those ideas fed back into how Operandio thinks about their own positioning: which markets to prioritise, how to show up against specific competitors, etc.
Some blogs we wrote for Operandio:
- Xenia App Cost & Pricing Plans: Is it Worth It? (2026 Review)
- 2026 Frontline Staff Training: Best Practices & Solutions
- 5 Best FranchiseSoft Alternatives for Businesses (2026)
- What is World Manager: Features, Pricing, & Top 3 Alternatives
- 2026 Multi-Unit Management: Challenges & Solutions
- Effortless compliance and operations for every hotel location
AI Search
Every piece of content we wrote was optimized for Google as well as AI search. We structured content clearly, covered topics in depth, and made sure Operandio’s positioning was easy for AI models to pick up and represent correctly.
As a result, we started seeing a clear increase in AI search referrals over the last 6 months. Now, inbound inquiries are coming in from both organic search and AI search.
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Results
After over two years of working together:
- Organic clicks grew 200%
- AI search referrals growing significantly in the last 6 months
- Ranking for high-intent keywords across multiple global markets
- Inbound inquiries attributing to both organic and AI search
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If you're a B2B SaaS struggling to show up on Google and in AI search, we've helped companies like Operandio grow organic traffic by 200% in 2 years. Feel free to book a free strategy call to find out what we can do for you!
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What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
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"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. But you guys at Scalerrs have done a really good job not just doing the work so we come up in AI search, but showing us why."
"Organic and AI search became the #1 and #2 ways people discover Qrvey. Qrvey now ranks #3 in AI search brand visibility, behind only Sisense and Tableau, with ~2,836 mentions across LLMs."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
