Lyssna saw a 37.41% increase in organic traffic value in 9 months
Scalerrs helped Lyssna scale SEO/AEO, create product led content and build backlinks. In a few months of this partnership, their traffic value went from 18,421 to 27,557.
37.41%
107.6%
68.25%
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
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Lyssna saw a 37.41% increase in organic traffic value in 9 months
About Lyssna:
Lyssna (formerly UsabilityHub) is a user research and usability testing platform designed for, researchers, and product teams to gather fast, actionable feedback. It helps validate designs, improve user experience (UX), and optimize websites through methods like card sorting, tree testing, prototype testing, and surveys.
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Challenge
Their Director of Marketing, Claire knew the exact keywords they wanted to rank for. What they didn't have was a strategic partner who could get them there. That’s when they came to Scalerrs for help.
Strategy
We started with a full audit to understand where things stood and where the gaps were.
From there, we built a focused SEO strategy around the specific keywords Lyssna wanted to rank for.
The approach was straightforward:
- Create content around those target terms
- Build authority through consistent backlinks
- Improve positions over time with ongoing optimisation
Content Creation
Content was the engine. Everything we wrote was built for Lyssna's ICP: researchers, research ops teams, and the product teams evaluating the platform.
We worked closely with their team, took feedback on every piece, and kept refining the output. Over time, the content improved month by month and started performing better in search.
Some blogs we wrote for Lyssna:
- What is a product owner?
- Product design books
- Product development strategy
- Market validation
- Guerrilla usability testing
- What is customer experience (CX) research
Link Building
Backlinks were a key part of the strategy. We focused on delivering consistent, high-quality links that would support Lyssna’s priority pages.
This helped improve rankings for the exact keywords they were targeting.
Results:
Since working with Scalerrs, Lyssna saw:
- 37.41% Increase in Organic Traffic
- 107.6% iIcrease in Impressions
- 68.25% Growth in Traffic Value
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If you're a B2B SaaS with clear SEO goals but struggling to hit them, feel free to book a free strategy call to find out what we can do for you!
37.41%
107.6%
68.25%
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
Tasks that connect to everything you do
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"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. But you guys at Scalerrs have done a really good job not just doing the work so we come up in AI search, but showing us why."
"Organic and AI search became the #1 and #2 ways people discover Qrvey. Qrvey now ranks #3 in AI search brand visibility, behind only Sisense and Tableau, with ~2,836 mentions across LLMs."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
